Jul 21, 2011 - 
The ad world 
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The ad world No Comments Old Spice Fabio ads backfire
Youtubers loved Isaiah, the original Old Spice guy, but apparently he is onto new things. Now Old Spice, which products I’ve tried to like but I just can’t, is using Fabio for their new advertising.
But judging by all the negative comments and dislikes, Fabio is not doing so well.